As a multi-outlet retailer your challenge is to increase footfall into your stores and convert ‘browsers’ into shoppers, either online or in-store.
Accessing the potential online consumer is important because they are changing the market dynamics with their ‘active’ participation in the process of purchasing. As spending capacities have increased over the years, the business that gives a consumer what they want, when they want it will emerge as a winner.
To adapt to today’s changing marketplace you need to access the consumer through an effective multi- channel retailing solution. MartJack does this for you.
Rich Product Information MartJack already has an extensive product information Data Bank that has a pre-existing cache of products - more than 40,000 and constantly increasing. Rich media presentations, product features, specifications and videos are available that the retailer can simply ‘drag and drop’ into their on-line stores. This means that a content development team is no longer required.
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Franchise web-stores There are over 1 billion local searches performed every month! When customers search for the products and services you sell, they should find your local businesses. MartJack e-enables all your stores to have a customised web store that seamlessly integrates with the central POS for real-time updates. This makes them searchable from both internet and mobile applications.
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Product Locator The MartJack Product Locator gives a consumer a location specific product inventory scan. This helps them find real time information, on a retailer’s website, on where they can buy the product closest to them.
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Mobile Locator This e-enables retailers to capitalize on the untapped potential market of the younger generation by providing relevant information of products and stores on their mobile devices. Mobile Locator is an SMS and Browser based application.
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Store Locator Consumers seek information about your stores in their locality and also directions. Store Locator, hosted on your web-store, helps them to get this information. About 74% of internet surfers search on the internet for products and services at nearby locations. MartJack Store Locator helps consumers to find the stores nearest to them from a retailer’s website.
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E-Commerce Consumers are now using multiple channels for buying and researching. Accessing multiple channels can increase your opportunities for sales as well as expand your store/brand recognition. With MartJack, you can give your consumer the opportunity to buy online and then have delivery of this order through an integrated network of your multiple stores, operating as local fulfillment centres.
POS Integration MartJack provides a point-of-sale integrator that amalgamates all the real-time information available on the POS system of the store. This system will update the web-store with latest information such as, for example, product pricing, stocks and inventory, at regular intervals. This means that a data entry operator is no longer required.
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Deal Locator The main attraction for consumers browsing products online is finding deals for the product(s) that they’re looking to buy. Location specific deal/bargain searches attract the consumer’s attention instantly and this encourages them to make a quick buying decision.
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