Tech-savvy consumers look for genuine product and purchase information on manufacturers’ websites. In a study conducted recently, it was found that manufacturers’ websites are ranked as the most essential destination for 72% of consumers. (Source: www.reuters.com)
Because consumers trust your brand, they trust you. They seek assurance of quality and consistency from their chosen brand on the website. However, many manufacturers have websites which cater to their own corporate image. They lack real-time information on their products, dealers/retailers, store locations and bargains/deals.
Rich Product Information The MartJack Rich Product Information module transforms passive product information into a compelling, rich product demonstration. This delivers the best of in-store experiences to your online visitors who are doing product research. Once loaded, it provides effortless implementation and deployment by syndicating your content to numerous channels, from e-commerce, dealer stores and mobile browser applications.
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Dealer Web-Stores Network A manufacturer can simulate their entire dealer/retailer network of stores as a network of web-stores. Each dealer web-store has a unique domain name and will be connected to the manufacturer’s site. Dealer web-stores will have rich product information syndicated from the manufacturer’s store in addition to local, real-time product information. The same dealer stores can be integrated as a local fulfillment partner for e-commerce orders, which in-turn results in more stocks of your goods on more shelves.
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E-Commerce A consumer develops a product preference after product research. Therefore, it is essential to capture the sale as soon as they have fixed on their product choice. With MartJack e-Commerce, you can give shoppers freedom-of-choice. This could be delivery of their online orders through home delivery or in-store pickup, increasing your total sales. There is an opportunity to integrate your retailers as local fulfillment partners for in-store pick-up orders. In the current, challenging economic climate, meeting consumer needs at your website is not just a success factor, it's a survival factor.
Product Locator Many consumers research products online but prefer not to buy online. These consumers can scan the inventory of your nearby local dealer using the product locator. This will help to ensure the conversion and also increase your sales through the existing dealer channels. Customers who are able to use a locator on a site are more likely to shop locally in-store. Location specific product searches give the consumer easy information on where they can buy the product closest to them.
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Store Locator Knowing the exact location of the store makes it easier for the customer to shop. With the help of the digital store locator, consumers can find their nearest dealer or retail outlet by specifying the area in the manufacturer’s central website. Then, the interactive street-level map, with driving directions, guides the consumer to this nearest store.
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Mobile Locator MartJack’s Mobile CRM solution enables manufacturers and their channel network to maintain a point of contact with the consumer through their mobile phone. Manufacturers and their dealers/retailers can send customised SMS messages to consumers, to inform them of forthcoming deals and promotions.
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