A Manufacturer can add his entire dealer/retailer network to his webstore. Each Dealer webstore has a unique domain name and will be connected to the Manufacturer’s site. Consumers enter the local Dealer webstore through the Manufacturer’s Website.
Dealer webstores have all local real-time product information required to give the consumer an enhanced shopping experience, thus increasing sales.
Consumers look for genuine product and purchase information on the internet. They also look for local outlets where they can make an offline purchase of their chosen product.
Through webstores for dealers/retailers on their network, Manufacturers can convert a browser into a shopper by giving him specific local information.
At their own discretion customers can buy their chosen products at the Dealer store nearest to them.
Due to the incorporation of local domain names for Dealer webstores, their rankings on search engines improve dramatically. A consumer who searches for a store nearest to him directly on a search engine has better chances of accessing a Dealer webstore due to its local flavour.
